Hello!

This is Marina Belli. Welcome to my digital space.

I'm glad you are here. On this website you will find a little about me, my work and all the projects I'm involved in.

Get in touch!
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About me

A Senior Project Manager with international experience.
A Communication Manager & Content Strategist.
An expert in Digital Innovation, AI & Virtual Technologies.
A lecturer, mentor & speaker.
A multitasking mother. A former New-Yorker.
A gamer. A black-belt karateka. A book lover.

I know what you're thinking... I'm quite a lot of things. Wanna know the whole story?

Education

Bologna Business School, Executive Master in Advanced Project Management, 2018-2019

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Discontinuity, innovation and change are today the daily challenges in businesses of all sizes and sectors. In a context of high technological and competitive uncertainty, this master provided the tools to better manage highly complex strategic projects in multiple business areas: development of new products/services, process improvement, digitalization, organizational change, Customer and Stakeholder Management

Scuola Superiore Sant'Anna, PhD in Emerging Digital Technologies, 2012-2014

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Research on the issues of presence and interaction in advanced virtual environments. The main activities focus on the design of visualization systems, intelligent systems, human-machine interfaces, teleoperation systems and perception applied to cultural heritage, entertainment, medicine, training and teaching. Studies not completed (1 ½ out of 3 years attended) due to relocation to New York City.

University of Pisa, Master's Degree with honors in Digital Humanities, 2006-2012

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Specialization in 3D Graphics and Virtual Reality, Artificial Intelligence and Natural Language Processing. Final grade: 110/110 summa cum laude. Master Thesis: "The virtual technologies as new tools for cultural dissemination". Bachelor Thesis: "Doriana82: linguistic aspects of a conversational chatbot". Supervisors: prof. Marcello Carrozzino, prof.ssa Chiara Evangelista (Perceptual Robotics Lab - Scuola Superiore Sant'Anna)

Experience

Senior Project Manager & Content Strategist @ Extra Magnet,
Dec 2022 - now

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Extra Magnet, part of Extra Group and HubSpot Gold Partner, is a creative digital agency full of young, dynamic, talented people. In this beautifully crazy workplace I am responsible in managing the clients projects and overseeing the development of marketing campaigns and omnichannel content strategies (website content, blog post, DEM, adv, video, webinar, podcast, social media, press release). As a producer I'am also in charge of coordinating the activities of internal and external resources like graphic designers, web designers, developers, video makers, etc.

Head of Partner & Sales Enablement
@ Apparound,
Jan 2022 - Dec 2022

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Apparound is an all-in-one digital solution that improves sales productivity. In Apparound I was responsible in foster sales excellence across the entire organisation (sales velocity, win rate, sales discipline etc), leading the Partner & Sales Enablement team and coordinating all the team activities (running sales enablement tools and processes; managing sales training to ensure that all sellers and partners can sell efficiently and effectively; developing and managing the Partner Program globally and providing presale support to national and international Partners).

International Project Manager & ERP Senior Consultant @ Horsa Spa,
Jan 2017 - Dec 2021

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Extra Vision, formerly part of Extra Group and then acquired by Horsa Spa, is a leading IT company specialized in ERP software solutions (Oracle NetSuite). Here I was responsible in designing and coordinating international projects of ERP implementation for enterprise client companies, leading the implementation team from the kickoff to the go-live: project planning & timeline definition, clients needs analysis, business process modelling, business workflows optimization, resource allocation, budgeting, billing and reporting, timesheet control.

Lecturer at Master in Management Engineering @ University of Pisa, 2017 - 2019

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The Master's program in Logistics Systems offered by Management Engineering is aimed at new graduates and employees of the logistics industry who wish to acquire or deepen their skills in freight transport with the help of new technologies. I held several classes based on an interactive teaching approach, which includes theoretical lessons, case studies and practical exercises on the ERP Oracle Netsuite, in order to analyze the most innovative trends and strategies that can be applied to the logistics sector.

Digital Marketing & Communications Consultant @ New York Italians, 2014-2015

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New York Italians is a non-profit organization established in NYC, founded with the goal to expand and ensure the growth of the Italian culture, tradition and heritage through social and cultural events in the Big Apple. I was responsible in monitoring and enhancing the impact of digital channels on the company business, managing website and social media profiles with daily updates and interaction with followers. Graphics & Logo design for both "New York Italians" and “Long Island Italians”.

Web Content Manager, Writer and Producer
@ Tech Princess, 2012-2017

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Editor and author of articles, videos and content for TechPrincess.it, italian website with focus on videogames and emerging technologies: reviews, previews, podcast, interviews and much more. Responsible for supporting the social media team in all of its digital marketing tasks. Relations management with the PR departments of the major companies in the industry (Microsoft, Nintendo, Sony). Participation in trade fairs (Games Week Milan, Lucca Comics, Ludicomix) as a reporter.

I used to have MySpace. Now I write on my LinkedIn.

#innovation, #leadership, #digitaltransformation, #technology, #culture, #worklifebalance, #womenempowerment, #equality

Side Projects

Circle Leader for Lean In Italy

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I'm the founder and leader of the Circle "Women in Tech | Lean in Pisa", a circle for italian women who want to work in Tech or want to empower other women of any age to pursue STEM careers. The Lean In Circles are groups of women who meet regularly to share experiences and ideas, learn new skills, seek advice. Most of all, they’re a place to help each other become our best selves.

Regional representative for RosaDigitale

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RosaDigitale is an Italian community born as a movement against the gender gap in technology and computer science. Every year from 2016 we organize throughout Italy several events (workshop, conferences and seminars) through which we involve girls and women in everything related to technology (coding, robotics, virtual reality, AI, graphic design, web design, etc).

Digital Strategist & Host for TEDxLivorno

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TEDxLivorno is a program of local, self-organized TED events with influential experts and speakers on education, business, science, tech and creativity. For TEDxLivorno, in 2019 and 2020 I was responsible for the coordination of the communication team: digital content and social media, newsletters, press office, media relations. Host for TEDxWomen event at Teatro Vertigo (Livorno) in 2019.

Think you might want to work together? Let's talk! :)